Our Story
Like many startups, the idea for XMetryx came from our own experiences and the need for innovative solutions to real problems. In its earliest incarnation, XMetryx focused on giving businesses a better way to measure and improve customer experience. However, we soon realized the market was saturated with uninspired, look-alike solutions. This realization made us step back and rethink our target market.
Drawing on our work experiences and insights from behavioral science and organizational psychology, we shifted our focus to the crucial role leaders and leadership teams play in an organization’s health and performance. Throughout our careers, we saw the transformative power of capable leaders and the damaging effects of poor leadership on well-being and performance. Seeing firsthand that traditional leadership development programs deliver limited results, we recognized this gap and developed XMetryx to enhance the effectiveness of leaders and leadership teams, ultimately improving organizational health and performance. Our challenge was bringing this new idea, approach, and technology to market.
Our journey with XMetryx was one of resilience and growth. Despite early success and investment from Techstars, we faced significant challenges with product-market fit. While our technology was effective, we realized our go-to-market approach needed refinement. This period of struggle taught us valuable lessons, leading us to refocus our efforts and use XMetryx as a key differentiator at Brainware Partners, the professional services arm of XMetryx.
XMetryx 2.0
We developed the next generation of XMetryx by partnering with a diverse range of clients, including global IT firms, pre-IPO growth companies, and M&A-focused cybersecurity firms. The results were profound: leadership teams became more effective, and organizational cultures transformed. This tangible impact not only highlighted the exceptional capabilities of our product but also reaffirmed our unwavering commitment to delivering outstanding results.
With XMetryx 2.0, our focus is on providing coaches and consultants with cutting-edge tools that are unparalleled in the market. These tools help leaders and leadership teams reach their full potential and create lasting change within their organizations. By blending behavioral science, organizational psychology, and AI-powered technology, we measure the impact of leadership behavior on employee experience and culture. Our flagship product, XMetryx AI-360, is a groundbreaking redesign of traditional 360-degree surveys. It captures crucial insights in minutes with three thought-provoking questions, pinpointing key gaps and opportunities for leadership improvement.
As we roll out XMetryx 2.0, our mission is clear: to build healthy organizations and high-performance cultures. We’re dedicated to creating products that empower leaders and teams and inspire people to do their best work and thrive throughout their careers.
Our Purpose
Our focus is on providing coaches and consultants with cutting-edge tools that help leaders and leadership teams unlock their full potential and maximize their impact on their organization.
Our mission is to help build healthy organizations and high-performance cultures. We’re dedicated to creating products that empower leaders and inspire people to do their best work and thrive throughout their careers.
Our Founders
Elena Newton
Co-founder & CTPO
Elena Newton, the Co-Founder and Head of Product & Technology, is a true standout. Her unique ability to seamlessly blend the roles of CTO and CPO is a testament to her exceptional skills. She consistently delivers viable, valuable, and lovable software products.
Elena designed and developed XMetryx AI-360 and TeamMetryx software. Both platforms use generative AI and behavioral science to identify gaps in leader and team performance and track the impact of closing those gaps.
With over 20 years of experience leading hybrid and remote product, technical service, and development teams, Elena is an expert in the entire product lifecycle. Her technical expertise includes JavaScript, Ruby on Rails, and React, as well as security and various infrastructure and support elements.
Dr. Jeb Hurley
Co-founder & CEO
Dr. Jeb Hurley helps leaders and leadership teams unlock their potential and maximize their impact. He combines a proven track record of success in the tech industry with a deep understanding of organizational leadership and team dynamics.
Dr. Hurley’s early career showed him the transformational power of capable leaders and the destructive impact of poor leadership on people’s well-being and performance. Frustration with organizational development programs that produced little evidence of a positive effect on organizational health and performance motivated him to find a better way. His focus on improving organizational health and performance begins with creating a solid foundation of trust, fostering psychological safety, and building strong relationships on the leadership team and across the organization.
As a multi-time, co-founder/CEO and global Fortune 100 VP/GM, Dr. Hurley brings three decades of hands-on leadership experience. Combined with his doctoral research focusing on human motivation and behavior change, Dr. Hurley is a catalyst for developing critical human skills and behavior changes that create healthy organizations and high-performance cultures.
Dr. Hurley is an Affiliate Member at the Institute of Coaching at Harvard Medical School, and the author of two books: Team Relationship Management: Using Science to Inspire Trust & Peak Performance and The ONE Habit: The Ultimate Guide to Increasing Engagement and Building Highly-Effective Teams.
The Tale of XMetryx
Act I, Scene I: The Genesis
(Enter two Founders, weary from their corporate battles, standing in the midst of a stormy marketplace.)
First Founder:
When shall we two meet again,
In thunder, lightning, or in rain?
When the hurly-burly's done,
When the battle’s lost and won.
Second Founder:
That will be ere the set of sun.
Our journey, fraught with toil and care,
Hath need of innovation rare.
(Enter the Spirit of Innovation.)
Spirit of Innovation:
Hail, Founders brave, who seek the light,
To banish darkness from this night.
Your quest, to measure customer delight,
Shall birth XMetryx, shining bright.
Act II, Scene I: The Realization
(Enter the Founders in a bustling marketplace, filled with uninspired, look-alike solutions.)
First Founder:
Fair is foul, and foul is fair,
Hover through the fog and filthy air.
The market, it seems, is overrun,
With mirrors reflecting what’s been done.
Second Founder:
Here, we stand amidst the throng,
Realizing where we went wrong.
'Tis not customer whims we should chase,
But leaders’ paths we must embrace.
Act III, Scene I: The Transformation
(Enter the Founders, now resolved, at the hearth of XMetryx.)
First Founder:
Once more unto the breach, dear friend, once more,
With leaders' strength, our quest restore.
Throughout our days, we saw the might,
Of leaders wise, and their guiding light.
Second Founder:
But those who lead with folly’s hand,
Bring ruin to both sea and land.
Traditional programs fail to yield,
The growth we seek, the hearts to shield.
First Founder:
XMetryx anew we now create,
To turn the tide, to change their fate.
A challenge lies before our eyes,
To bring this vision to the skies.
Act IV, Scene I: The Struggle
(Enter the Founders, facing the storms of market fit.)
First Founder:
By the pricking of my thumbs,
Something wicked this way comes.
Though Techstars’ aid and early cheer,
The market's trials drew ever near.
Second Founder:
Our technology, though sound and true,
The market’s path we must renew.
Lessons learned through tempest's might,
Guide our course to clearer sight.
First Founder:
To Brainware Partners, we shall cleave,
Our strategies there to interweave.
Refined and focused, now we stand,
With XMetryx, a guiding hand.
Act V, Scene I: The Ascension
(Enter the Founders, now triumphant with XMetryx 2.0, before an audience of clients and consultants.)
First Founder:
Out of this nettle, danger, we pluck this flower, safety.
XMetryx 2.0, our labor’s fruit,
With clients’ aid, our course to suit.
Second Founder:
From global IT to IPO dreams,
Cybersecurity firms in reams,
Our product’s power we now display,
Transforming cultures day by day.
First Founder:
Three questions sharp, in minutes gleaned,
Insights rich, like fields of green.
Key gaps and growth, we now reveal,
With AI’s touch, our fate we seal.
(Spirit of Innovation reappears.)
Spirit of Innovation:
Now your mission, bold and clear,
To build cultures strong, and free of fear.
Empower leaders, teams inspire,
To reach for heights, and never tire.
(Exit all as the curtain falls)